LOS ANGELES, Nov. 11 /PRNewswire/ -- Today Charlie Koones (President and
Publisher, Variety) announced Variety's 100th Anniversary Gala, presented in
partnership with Target, a VIP-only event to celebrate the publication's 100
years of "boffo-ness" and innovative coverage of the entertainment industry.
Variety's 100th Anniversary Gala will be held on Friday, December 2, 2005 at the
Historic Beverly Hills Post Office, future home of the Wallis Annenberg
Cultural Center, a new, soon-to-be-built world class performing arts center.
For the gala, the entry hallway will feature oversize blowups of Variety covers
through the decades, creating a runway of Hollywood history. The event will be
catered by Patina.
Variety's partnership with Target, an innovative merging of the entertainment
and consumer worlds, will be a centerpiece of the centennial gala. Other
sponsors include Microsoft and Moviefone.
"Variety is a franchise that major consumer brands want to align themselves with
in order to attract the entertainment community," said Charlie Koones. "Our
relationship with the sponsors has been terrific for all parties involved
because the core values of the organizations match up so well with ours. I'm
delighted to have them on board for this celebration."
"Target recognizes Variety's leadership, innovation and accomplishments in the
entertainment industry over the past century," said John Remington, vice
president, communications, Target. "Target toasts the 100th anniversary of this
vital and venerable entertainment institution."
First published in December of 1905, Variety was the first publication of its
kind in the United States, and has been the premier source of entertainment
news for a century.
For more information, log onto the magazine's web site at
The Variety Group, Daily Variety, Daily Variety Gotham, Weekly Variety, Variety
China and Variety.com are all owned by Reed Business Information (RBI), the
largest publisher in the U.S. and a member of the Reed Elsevier Group plc
(NYSE: RUK, ENL) -- a world-leading publisher and information provider
operating in the science and medical, legal, education and business-to-business
Minneapolis-based Target Stores serves guests at 1,330 stores in 47 states
nationwide by delivering today's best retail trends at affordable prices.
Whether visiting a Target store or shopping online at Target.com, guests enjoy
a fun and convenient shopping experience with access to thousands of unique and
highly differentiated items. Target, gives back more than $2 million a week to
its local communities through grants and special programs. Since opening its
first store in 1962, Target has partnered with nonprofit organizations, guests
and team members to help meet community needs.