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April 6, 2009 [SANTA MONICA, CA] – Innovative automated retail start-up U*tique and trendsetting beauty retailer, STUDIO BEAUTYMIX at Fred Segal, are bringing the future of luxury retail to Los Angeles this March with the world premiere
of U*tique Shop.

U*tique Shop is the world’s first interactive, automated luxury store for “life’s little emergencies and indulgences.” Positioned at the intersection of style, technology and convenience, U*tique Shop will offer an assortment of iconic ‘must haves’ from today’s luxury and personal-care segments.

U*tique Shop is a luxury lifestyle brand, positioned to meet the needs of the on-the-go consumer who appreciates premium, well-crafted products,” says CEO and creator, Mara Segal. U*tique Shop features an original touch-screen interface, interactive LED lighting design, and a behind-the-scenes robot who delivers fragile products from secure storage and direct into the hands of customers.

The debut of U*tique Shop at Fred Segal’s Santa Monica location is the first iteration of what will serve as the anchor and prototype for U*tique Shops. U*tique collaborated with up-andcoming design talent Russell Greenberg, Director of RUX, a New York City based design studio, for the overall design of the machine.

“The words upscale, automated and retail are not typically found in the same sentence,” said Greenberg. “ We needed to invent an image and experience for U*tique that was so seductive, elegant, and streamlined that it would instantly transform people’s preconceived notions about what shopping could be. The magic and allure of U*tique is that it combines the shockingly new and the reassuringly ordinary.”

Prior to founding U*tique, CEO Segal , 29, (no relation to Fred Segal) was a brand and trend consultant for top brands including Dove, Absolut, AXE, and Pepsi, who often found herself in need of cosmetics and personal care items, but didn’t have time to go to shop; she was looking for a convenient way to fulfill her needs. “We have lived in a world of destination retail – you come to me… I wanted to deliver a retail experience that was responsive to today’s consumer…” Segal said, describing the inspiration behind U*tique’s inception. “We are savvy, information hungry, and time-strapped… e-commerce bridged the gap between products and information, automated retail will bridge the gap between information and instant gratification – it’s retail on demand.”

While U*tique plans to pop up its automated shops across the globe, it is proud to be partnering with STUDIO at Fred Segal for its world exclusive launch. U*tique chose STUDIO BEAUTYMIX at Fred Segal because it has been a trend-setter in beauty and luxury for over 20 years and is the epicenter of the Los Angeles fashion scene, frequented by celebrities and style-conscious travelers from around the globe. STUDIO founder and creator of awardwinning luxury brands BURN candle and Memoire Liquide fragrance, Robin Coe-Hutshing, has built a reputation in the beauty industry for always discovering ‘what’s next’. When Robin caught wind of U*tique from a mutual designer friend in Los Angeles, she knew she had to have it.

“I think U*tique is by far one of the most innovative concepts I have seen in a very long time. The opportunity for STUDIO to partner with Mara Segal and launch U*tique is truly groundbreaking in terms of retail theater and new levels of branding and customer experience,” Coe-Hutshing said.

Brand partners include industry icons such as: Lancome, ZIRH, Bliss, C.O. Bigelow, Lancaster, BURN Candles, Chantecaille, and rising stars such as: Hourglass Cosmetics, Vosges Haut Chocolat, E-Boost Energy Supplements, David Kirsch Wellness, Lipstick Queen, ZELENS and Ketty Sean, a couture Parisian knit doll designer debuting in the US with U*tique. The U*tique team will frequently update the product selection to stay on the cutting edge.

“I wanted to help simplify the shopping experience for customers. Our store is like an interactive gallery, each item is hand selected and celebrated,” Segal said. “Consumers can experience that wonderful kid-in-candy-store feeling -- their eye is delighted, their desires are met, the only difficult part is choosing which treat to buy.”

U*tique makes shopping as easy as 1-2-3: touch, swipe, and go! The company provides relief for customers tired of wading through a sea of confusing choices, trying in vain to find a salesperson, or waiting in long lines ‘Because Time is a Luxury’. Users have the option to rapidly purchase the items they want or they can explore products and brands in more detail, even viewing short videos about product benefits or demonstrations.

The U*tique Shop, launching at Fred Segal will feature 50 iconic products hand-selected by founder/CEO Mara Segal and the talented team at STUDIO at Fred Segal, led by visionary founder, Robin Coe-Hutshing and beauty industry veteran, Dann Murphy. While some may say that selecting only 50 products is “limiting,” Mara actually sees it as the strength of U*tique: “Time is the new luxury of today. Carrying 50 products enables us to cut through the clutter and focus on the must haves. We have the unique opportunity to educate the consumer about these products and ensure they have access to them where they need them.”

* * *

Photo Credits:
Photography: Michael Jacobson / Model: Laura Weaver / Styled by Flair at Fred Segal / Shoes by Valentino and Jimmy Choo, courtesy of Madison at Fred Segal SaMo / Hair: Carlos Ortiz at Preece & Toff Fred Segal / Make-up: Angel Dennler - Studio Beautymix, Stila Cosmetics


U*TIQUE SHOP Brand Partners Include:

These Gift bag is  a Giveaway 
Please send us an email with your name, adress, and phone number,
to this is going to be raffled in the next 7 days.

AIRA Mink Eyelashes
Beaute Stain in Harlot
Beaute Luminous Volume Gloss in Heroine
Bliss Triple Oxygen Mask
Bliss Body Butter
Bliss Youth as we know it
Bliss Hand Cream
BURN Burn Voyage Golden State
Cargo Cosmetics ECOCERTTM certified green lipstick
Cargo Cosmetics Award-Winning Medium Bronzer
Chantecaille Bengali Pallet
Chantecaille Sylvie Glamour-On-the-Go Set
Clarks Botanicals Anti-Puff Eye Cream
CO Bigelow Ebony Shave kit with small size cream
CO Bigelow Lip balm - 3 pack
Cor Silver Soap
David Kirsch Wellness DETOX Kit
Eboost 20 individual effervescent powder packets,
flavor: pink lemonade
Emotibles Starry-Eyed Emotibuds
Envirosax Flora Bags (5 vibrant prints)
FootPetals Strut and Style
Glowelle RTD Raspberry Jasmine
GoSmile Smile Brightening System
HelpRemedies Help I Cut Myself
 Hourglass Solar Tan
 Hourglass Mineral Veil Primer
 Hourglass Vol. 6 Face Palate
Juice Beauty Organics to Go
Juice Beauty Green Apple Peel Sensitive
Juice Beauty  Green Apple Antioxidant Moisturizer
Ketty Sean Flava Flav and Bouli Piou (Parisian Couture Knits)
Lancaster Vitalizing Face Lotion SPF 30
Lancaster Sensitive Lotion SPF 30
Lancaster 365 Serum
Lancome Oscillation Mascara
Lancome Cils XL Booster
Lancome Bifacil Make-up Remover
Lipstick Queen Medieval lipstick and Liner
Lisa Hoffman Spa Facial
Memoire Liquide U*tique Bespoke fragrance
(Custom made for U*tique - "NEOPHILLA")
ModelCo Tan in a Can - 5.3oz
Paula Dorf Bengali Pallet
Paula Dorf Eye Primer
Purlisse SPF 30 moisturizer
Ritual Male Shaving Kit (balm, shave, primer)
Sue Devitt Microquatic™ Hydrating Marine Minerals Eye Palette in Blue Waters
 Task New Time Serum - Face
Vosges Exotic Chocolate Minis
ZIRH Travel Kit
Juice Beauty Stain in Harlot
Juice Beauty Stain in Harlot

Brand partners are listed in alphabetical order and are subject to change.

For map and location click Here!

For more information please visit their website at

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